Toyota Kenya Rebrands to CFAO Motors Aimed at Boosting Sales

Avatar photo
Toyota Kenya ventures into the car trade-in business with the change of name to Cooperation for Africa and Overseas CFAO Motors Limited Kenya effective February 2022.

Toyota Kenya Limited has changed its name to Cooperation for Africa and Overseas (CFAO) Motors Limited Kenya effective February 2022.

The change in name aims to enhance its multi-brand distribution of cars, motorbikes, and equipment.

“The rebrand and name change by Toyota Kenya Limited was approved through a special resolution by shareholders and authorization by the Board of Directors,” said Arvinder Reel, Managing Director CFAO Motors Kenya Limited.

“Overall, this change allows us to enhance our value chain in the automotive sector over and above the Toyota brand, which remains the core of our business,” said Reel.

Its parent company, Toyota Tsusho Corporation become the exclusive dealer of Toyota vehicles in addition to selling Suzuki, Yamaha, and Hino brands.

In 2016, Toyota Tsusho Corporation (TTC) our parent company acquired the Corporation for Africa & Overseas (CFAO) (based in Paris, France) along with all its subsidiaries and networks across Africa.

TTC went further to form an African Division with all operations in Africa reporting to CFAO Paris. CFAO is a key player in the fields of mobility, healthcare, consumer goods, infrastructure, and energy in 39 countries on the African continent.

The rebrand will give CFAO Motors Kenya Limited a solid footing in the evolving mobility value-chains that are becoming more complex and diversified, at both a local and international level.

“We believe this change in name puts us in a better position to offer diversified mobility solutions to all our customers and business partners. Our commitment to you remains, to become the place where customers love to visit, and people love to work,” said Reel.

Khusoko is now on Telegram. Click here to join our channel and stay updated with the latest East African business news and updates.

Avatar photo

IK is a Masinde Muliro University graduate. His interests are in news and analysis on women's rights, politics, technology, law, and global affairs.

One Comment
scroll to top