StarTimes Media will expand local content production in the East African region with an additional investment of Ksh 200 million.
This will bring its spending on local content to over Ksh 400 million.
The company’s services are available in over ten African countries, including Kenya, Nigeria, Tanzania, Uganda, Rwanda, Burundi, and Sudan, as well as two broadcasting centres in Dar es Salaam and Abuja.
“Our premium local drama – NIA being the first local production investment this year, will set the tone on our commitment to quality local entertainment for our subscribers. We are looking forward to increasingly growing our subscriber value proposition by airing exclusive local productions at the same most affordable subscription rates available in the market today,” noted the Regional marketing director Aldrine Nsubuga.
StarTimes content Director Mr Myke Mwai disclosed that part of their upcoming investments this year, is to work with more content developers as they seek to tap their expertise towards exploring new local content genres that will increasingly appeal to subscribers.
“We plan to reach out to an increased number of local content developers which will give us an edge towards developing unique genres that subscribers will easily resonate with as they will touch their day to day lifestyles while at the same time, ensuring the content is appropriate for the whole family television viewing experience,” noted Mr Mwai.
The company’s vision is “To enable every African family to afford and enjoy digital TV”.
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