Tala, a digital lending firm, has announced a new credit option that empowers its borrowers gives to choose a loan repayment date that best matches their income cycle or salary pay date.
Dubbed ‘Jichagulie Due Date’ borrowers can pay in full or make partial payments; anytime on or before their due date.
However, customers who make timely payments earn more favourable terms over time, including doubling and tripling their loan limits within just a few months.
“This new flexible credit option will give borrowers the power to choose the due date that works best for them, not Tala,” Ms Annstella Mumbi, Tala’s Country Growth Manager said on Wednesday.
“We will be introducing many new product changes this year to give Kenyans more financial access as well as the confidence to reach their financial goals,” she added.
Since launching in Nairobi in 2014, Tala has delivered more than 2.7 billion dollars in credit to more than 6 million customers across the globe.
In Kenya, according to the 2021 FinAccess Report, mobile money was the most used financial platform accounting for 81.4 per cent of users, followed by banking institutions at 44.1 per cent and informal groups at 28.7 per cent.
Consequently, the report noted that the usage of digital loan apps declined to 2.1 per cent in 2021, from 8.3 per cent in 2019 due to increased competition from bank-based product innovations, unfair debt collection practices by the Digital Loan Apps, non-listing of borrowers to the Credit Reference Bureaus (CRBs), and anticipated regulation of the Apps by the Central Bank of Kenya
“Notably, bad or no credit history and negative listing on CRBs remain the biggest hindrance to credit accessibility,” Cytonn Investments said in its Kenya Cost of Credit report released in February.