Kenya’s biggest telecoms operator Safaricom and Showmax, an online subscription video-on-demand service have plugged into each other’s subscriber bases in a new partnership announced Tuesday.
From the deal, customers will be able to watch their favourite, wide variety of award-winning TV shows, movies, documentaries, Showmax Originals, kids shows, sport and more for two months of streaming for the price of one.
The deal is valid from 1 February to 31 March 2022 and is exclusive to Safaricom customers – postpay and prepaid.
Iddah Rasanga, Product Manager Video Safaricom says their mobile market has continued to show remarkable growth over the years which has been driven by heavy investment in technology and infrastructure that has enabled them to dominate the market.
Iddah noted that this has given them an opportunity to meet market demand through the provision of affordable smartphones and how people consume content.
“As a digital-first company, we want to avail affordable devices and data bundles and leverage our extensive 4G coverage to enable Kenyans to access a new world of content from the comfort of their phones. Through this partnership, our customers can now enjoy their favourite shows on Showmax using bundles that provide value and convenience,” said Iddah Rasanga, Product Manager Video Safaricom.
“In Safaricom, we believe in giving our customers value for their money. We are pleased Through this partnership (with ShowMax), our customers will be able to enjoy two new propositions. If you dial *544*20# you get access to ShowMax subscription.”
The two propositions include:
Showmax Mobile (60 days) + 1GB Safaricom data for Ksh 389
Showmax Pro Mobile (60 days) + 3GB Safaricom data for Ksh 1299
“Our partnership with Safaricom gives our customers the convenience of a single payment for both entertainment and data to make streaming quick and easy while giving them an extra 30 days of watching,” Nancy Matimu, MultiChoice Kenya Managing Director said during the announcement.
— Indeje 🇰🇪 (@David_Indeje) February 8, 2022
Showmax recently launched the local Original drama series, Single Kiasi, starring Gathoni Mutua, Minne Kariuki and Faith Kibathi as three friends navigating life and love in Nairobi. This comes hot on the heels of Showmax’s first Original Film in Kenya, Baba Twins, a comedy-drama about a young couple who suddenly find themselves expecting, as well as a second season of the Showmax Original and Kalasha Award-winning Crime and Justice, a co-production with Canal+.
Showmax includes popular Kenyan content, like the latest seasons of Kina, Njoro wa Uba and Selina, as well as Famous, the drama set in Kenya’s tumultuous music industry produced by Enos Olik and popular local reality shows This Love and Sol Family.
International shows feature the best of HBO, like Succession and Insecure. Kids’ favourites include Paw Patrol, Henry Danger and DC Super Hero Girls, which is first on Showmax. Hollywood blockbusters include Wonder Woman 1984, Miss Juneteenth, and the new Guy Ritchie movie Wrath of Man.
Showmax Pro features the AFCON tournament, as well as the English Premier League, Serie A and La Liga matches plus a wide range of live sport from SuperSport including the Winter Olympics, pro boxing, international marathons and IAAF athletics on top of the full Showmax entertainment catalogue.
How to access Showmax Safaricom Bundle
- Visit Showmax.com/Safaricom or Dial *544*20# and Select Showmax
- Select either of the two options mentioned above
- Create an account or sign in using your email address and password
- Enter your Safaricom mobile phone number and click on next.
- Enter your M-Pesa PIN on your phone to approve your payment
- You will receive an SMS confirming payment
- Start watching