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Soko Directory, Abojani Partner to Train Entrepreneurs on Financial Literacy

CEO and Founder of Abojani Erick Ochieng (left) with Soko Directory Manager Wafula Juma after the signing of a partnership deal Tuesday.. Soko Directory and Abojani will work to amplify financial training sessions that have so far seen them train over 5000 people.

CEO and Founder of Abojani Erick Ochieng (left) with Soko Directory Manager Wafula Juma after the signing of a partnership deal Tuesday.

Soko Directory Investments Limited, Tuesday said it has partnered with Abojani Investments, experts on personal finance, to train entrepreneurs on financial literacy.

Soko Directory and Abojani will work to amplify financial training sessions that have so far seen them train over 5000 people.

“We aspire to train 1 million Kenyans on financial awareness by 2023. We run online communities with over 100,000 learners on Facebook, Twitter, WhatsApp and Instagram,” said Robert Ochieng, CEO and Founder of Abojani.

“Soko has a reputation for setting the agenda in conversations across the country. We are positive that this partnership will help both of us change the financial discussions, not just in Kenya but around the world,” he added.

On his part, the CEO and Founder of Hidalgo Group of Companies, under whose Soko Directory is Founder, Mr Steve Biko Wafula, the partnership between Soko and Abojani will widen the scope of operations as the world keeps on changing in terms of technology.

“These are strange times. The world is still under the grip of the Covid-19 pandemic and conversations have shifted from hope to survival and seeing tomorrow. The world cannot do without money and investments, and we cannot let this conversation die,” said Mr Biko.

According to Mr Biko, Kenya thrives on the wheels of the SME sector that provides 86% of employment opportunities and 45.5% to the country’s GDP, “yet it is the most struggling sector in terms of challenges. We need to have a conversation on how to run businesses and manage finances. This is what informed our partnership with Abojani.”


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