South Africa’s SweepSouth, which currently operates in Kenya, South Africa, and Nigeria, has acquired Egyptian start-up, Filkhedma.
Filkhedma is Egypt’s leading home services marketplace operating across three regions on the continent providing cleaning, maintenance, and beauty services while empowering over 2000 service providers through technology with consistent incomes and professional development.
The 100 per cent acquisition almost doubles SweepSouth’s addressable market on the continent and paves way for further expansion.
“We are thrilled to have Filkhedma as part of the SweepSouth family,” says Aisha Pandor, CEO and Co-founder of SweepSouth.
“It’s not only their services that align with ours, but also their values and culture. Just like us, Filkhedma is passionate about providing quality and trusted home services, while creating work opportunities for those who need it most.”
For South Africa, the biggest change will be the imminent rollout of beauty services. This will include manicures and pedicures, hair care and makeup services that can be done at home. This not only gives SweepSouth customers access to more services, but it also gives entrepreneurs in the field the opportunity to list on the platform. This, in turn, allows access to a larger pool of potential customers.
For Egypt, the company will benefit from SweepSouth’s technology, as well as the indoor and outdoor home cleaning services already available in South Africa, Kenya and Nigeria.
Naspers Foundry Head, Fabian Whate says: “This acquisition has the potential to yield significant synergies. Filkhedma is an excellent business and is aligned to SweepSouth’s ambitions to expand its service offering and gain access to high growth markets across the region.
Egypt’s growing middle class and rising financial inclusion and internet penetration, offer huge opportunities for the combined home services platform of the two companies. Helping high-potential early-stage tech companies scale is central to what Naspers Foundry does and we’re particularly excited about this milestone in SweepSouth’s journey.”