Spotify Ad Studio is now in Kenya after being launched also in Nigeria, Ghana, Tanzania, Uganda and Jamaica.
Ad Studio is a self-serve platform that allows advertisers to connect with Spotify listeners by easily making audio ads from scratch in a budget-friendly manner.
“Reaching audiences with Spotify Ad Studio is efficient and easy,” said Christopher Li, Director of Digital Planning & Products APAC at Live Nation and Spotify Ad Studio user.
“You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too.”
Brands and creators in the East African region will need to spend a minimum of $250 USD per campaign.
“We charge on a CPM model (cost per thousand impressions), and our prices vary based on demand and your selected targeting. The prices you see when you book your campaign are the prices you pay, and we’ll only charge you for impressions that deliver,” states Spotify on its platform.
In October, the Swedish audio streaming and media services provider said its ad revenues jumped 75% year over year (YoY) in Q3 to $368.3 million.
CEO Daniel Ek said he expects ads to make up at least a fifth (20%) of Spotify’s revenues soon, rising to 30% or even 40% over the next 10 years.
“We had a very strong quarter,” Spotify CEO and founder Daniel Ek said. “The business is doing really well and I’m pleased that we continue to deliver across the areas that are fundamental to our growth and long-term strategy.”