DUBUY.com, an innovative online marketplace by DP World, a global logistics company has entered the Kenyan market to help unlock access to global markets for businesses.
The launch in Kenya marks the six-month milestone since the Dubai based e-commerce platform first began trading operations in Rwanda in 2021.
In a statement, it said Kenyan businesses will benefit from its secure and reliable way to develop, expand and crucially, improve supply chain connectivity and resilience as the country recovers from the COVID-19 pandemic.
In addition, it will solve some of the key challenges facing the growth of e-commerce in Africa, including reliable fulfilment, secure financial transactions and the movement of goods.
“With the African Continental Free Trade Area (AfCFTA) now in effect, the eyes of the world will be on the continent. Our technology allows homegrown businesses to transform into international enterprises by providing access to new markets in Africa, the Middle East and the rest of the world,” Mahmood Al Bastaki, Chief Operating Officer of Dubai Trade World said.
The Kenya National Chamber of Commerce and Industry (KNCCI) said DUBUY.com’s opening in the country is a testament to a conducive investment climate in Kenya.
“This platform is part of the digital economy blueprint that will embrace new technological and logistical innovations that will enable Kenya’s and Africa’s ability to leapfrog economic growth for sustainable development,” said Richard Ngatia, President, KNCCI.
The wholesale platform brings efficient, reliable B2B eCommerce to Kenya, enabling market access for businesses of all sizes. It will add new digital trading corridors to the physical corridors DP World has built across the African continent with its investment in ports, terminals, and logistics operations.