Omni Channel Expansion to Support I&M Bank’s Digital Transformation

Dubbed I&M On The Go (OTG), the platform will support customers to access all the bank's products and services in real-time through mobile banking and internet banking. In addition, it will allow them to transact through the bank's website, mobile app, call center and the bank's branches.

I&M Bank customers will now have access to digital banking services and products via an omni channel experience.

In order to facilitate and enable a seamless banking experience for customers, I&M Bank Kenya has partnered with Backbase, a global digital banking software provider.

Dubbed I&M On The Go (OTG), the platform will support customers to access all the bank’s products and services in real-time through mobile banking and internet banking. In addition, it will allow them to transact through the bank’s website, mobile app, call center and the bank’s branches.  

The focus of the digital transformation for I&M Bank Kenya is to improve the customer’s journey, create new revenue opportunities and realise operational efficiencies. 

The Bank is on a transformation journey, and through its iMara 2.0 strategy, it has placed digitisation as a key enabler for business growth in the Personal and MSME banking segments.

“We are certain that through leveraging Backbase’s platform, I&M Bank will navigate the new normal with speed, customer focus and a distinct advantage for the future,”  said Kihara Maina, CEO at I&M Bank in an emailed statement.