I&M Bank customers will now have access to digital banking services and products via an omni channel experience.
In order to facilitate and enable a seamless banking experience for customers, I&M Bank Kenya has partnered with Backbase, a global digital banking software provider.
Dubbed I&M On The Go (OTG), the platform will support customers to access all the bank’s products and services in real-time through mobile banking and internet banking. In addition, it will allow them to transact through the bank’s website, mobile app, call center and the bank’s branches.
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The focus of the digital transformation for I&M Bank Kenya is to improve the customer’s journey, create new revenue opportunities and realise operational efficiencies.
The Bank is on a transformation journey, and through its iMara 2.0 strategy, it has placed digitisation as a key enabler for business growth in the Personal and MSME banking segments.
“We are certain that through leveraging Backbase’s platform, I&M Bank will navigate the new normal with speed, customer focus and a distinct advantage for the future,” said Kihara Maina, CEO at I&M Bank in an emailed statement.
