Puma Opens its First East Africa’s Store in Nairobi

Global sporting company Puma has made its foray into the East African market by opening its first outlet in Nairobi.

According to Go Places Digital, this is part of Puma’s Africa growth plan.

“PUMA as a brand is in constant pursuit of faster which not only extends beyond supporting the fastest athletes in the world but also working to be fast in how they adapt to and connect with the constantly changing world. Through innovative design, iconic footwear and apparel, and authentic partnerships, Puma aims to always push what is next in both sport and culture.”

The German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories will be located at Westgate Mall.

The company recorded a 25.8 per cent sales increase in its Q1 report. Its net earnings improved to over Q1 2020 ($44 million to $132 million).

Bjørn Gulden, Chief Executive Officer (CEO) of Puma said, “Despite a lot of COVID-19 restrictions and supply chain issues due to container shortages and port congestion, we delivered a 26 per cent sales growth in constant currency to €1,549 million and an EBIT increase of 117 per cent to €154 million. We achieved double-digit growth in all regions and product divisions and continue to see strong global demand for our products, both from consumers and retail.”

Some of its achievements include the SHE MOVES US communication platform, its ONLY SEE GREAT brand campaign, the launch of its Creativity collection with Neymar Jr, as well as its new running technology NITRO.

The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.