Naivas 2021 Expansion Targets Underserved High-value Urban Locations

Naivas supermarket with a current branch network of 71, aims to expand its footprint in 2021 the year saying besides the Covid-19 pandemic, the business remains resilient.

Naivas Midtown, Nakuru PHOTO I Naivas Supermarket

Naivas supermarket with a current branch network of 71, aims to expand its footprint in 2021 the year saying besides the Covid-19 pandemic, the business remains resilient.

“We intend to maintain growth plans this year with a strategic focus on underserved and high-value urban locations. Despite the impact of Covid-19 on business and the economy, we remain resilient in our expansion strategy,” said Naivas’ chief commercial officer Willy Kimani during the unveiling of its fourth branch in Nakuru town Friday.

The new outlet is located along the main street, Kenyatta Avenue. It will now compete with Cleanshelf, WoolMart, QuickMart and Gilanis along the same street.

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