Ericsson on Wednesday said it has named Sena Erten as Vice President and Head of People at Ericsson Middle East and Africa and a member of the market area leadership team.

In her new role, Sena will drive Ericsson’s people transformation in the region through innovative leadership, attracting and retaining the best talents and helping Ericsson to win in the talent marketplace while creating a compelling employee experience.

Fadi Pharaon, President of Ericsson Middle East and Africa said: “I am delighted to welcome Sena into her new role. Her extensive knowledge and experience will further strengthen our people function.”

Sena brings 20 years of human resources and executive experience to Ericsson, rooted in a passion for people development, building diverse and inclusive cultures and high-performing, empowered organizations.

On the occasion of her appointment, Sena says: “I look forward to drive the company’s people strategy in the region, realizing the talents’ full potential while building a culture of excellence and supporting our teams in finding new and effective ways to engage, lead and collaborate.”

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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