TransAtlantic Capital Inc. has acquired Kenyan sports betting and lottery Company, SUREBET for an undisclosed sum, as the US company seeks to secure a footprint in East African Gaming industry.
In a statement, the company says the acquisition gives an attractive opportunity for USA shareholders to participate in the financial growth of Africa.
“SUREBET is a nice addition to our global platform of cannabis, psilocybin,” says Julies Jenge CEO of TransAtlantic Capital. “Having experience on the continent. Most people view Africa as a country that seems to always be in need of aid, but the 1.2 billion Africans on the continent are the fastest-growing segment of gamers.”
The unique advantage Kenya has is mobile money transfer started long before Cashapp or PayPal the company said. Kenya has a mobile market of 5 plus million daily gamers who average 20 USD in betting.
The business added that in 2018 players across Africa’s largest gaming markets of Nigeria, Kenya and South Africa wagered $40 billion. While this was mainly on football and horse racing, there was growing interest in US sports such as American football, basketball and baseball.
TransAtlantic Capital Inc. is an emerging diversified investment vehicle focused on three key industries: Housing, Shipping, Agriculture.
The firm says the acquisition gives additional revenue to Its shareholders and continues to place the Company in a global economy.