Luxury Clothing Firm Giordano Expands Footprint in Kenya


Hong Kong-listed apparel brand Giordano has expanded its footprints in Kenyan with a third outlet at Two Rivers Mall.

Its other outlets are located at the Garden City Mall along Thika Road and at the Junction Mall along Ngong Road.

“We are grateful to our franchise partner for their dedication, support and belief in Giordano. We are confident in the Kenyan market, and look forward to further developing our business there,” said Ms Hoying Lee, Giordano’s Overseas Market Development Manager.

Established in 1981, Giordano now operates over 2,100 stores and counters in Greater China, South Korea, Southeast Asia, Australia, India and the Middle East.

Cytonn Investments says the retailers’ decision to open the branch at Two Rivers Mall is supported by the strategic positioning of the mall with affluent neighbourhoods such as Ridgeways and Gigiri hosting middle to high-income earners with relatively high purchasing power.

In addition, is the relatively good infrastructure as the area is mainly served by the Northern-by pass, Kiambu Road and Limuru road, and, high footfall into the mixed-use development.