The Kenya Rugby Union (KRU) has entered into a five partnership with Mediamax Networks Limited as its Official Broadcast Partner.
Mediamax will have exclusive rights to cover KRU’s flagship competitions, The Kenya Cup, Eric Shirley Shield, Rugby Super Series, National Sevens Circuit and the Safari Sevens.
The media group will also have exclusive rights to fixtures involving the Kenya Simbas, Lionesses and Chipu where permission has been granted by Rugby Africa and World Rugby.
KRU Chairman Oduor Gangla said, “The new partnership with Mediamax is a major breakthrough moment for rugby in Kenya.”
Ken Ngaruiya, acting Chief Executive Officer of Mediamax said, “Mediamax continues to invest heavily in local sports content as some of the ways of increasing a broad and varied audience both locally and internationally.”