Safaricom Joins Kip Keino Classic as its Official Communications Sponsor

Kip Keino Classic, part of the World Athletics Continental Tour

Safaricom announced a Ksh 2 Million sponsorship as the official communications sponsor of the Kip Keino Classic, part of the World Athletics Continental Tour to be held at Nyayo National Stadium. 

Other events have already taken place in Finland, Hungary and Japan. 

The Ksh2 Million sponsorship will cover a fully kitted media center and high-speed internet connectivity for the event. Over 700 local and international athletes are expected to take part in the Saturday event which will be broadcasted live on local TV.

“For the last 20 years Safaricom has been a big supporter of athletics in Kenya and we are really excited to be part of this event which gives Kenyans an opportunity to see our athletes live in action after a long break. We remain committed to being part of the athletics scene in the country and we look forward to supporting more events in the future, said Peter Ndegwa, CEO, Safaricom.

The World Athletics Continental 2020 Tour is a series of one-day meetings categorized into Gold, Bronze, and Silver levels determined by the quality of competition and prize money on offer. 

The Kip-Keino classic has been named in honour of Kenya’s legendary athlete Kipchoge Keino will host elite athletes from 30 countries in the largest athletics event in Africa and one of 7 events in the Global World Athletics circuit outside the Diamond League.