Kenyans are experiencing a great and unprecedented awakening since the first case of the deadly global Covid-19 disease was reported in the country, thanks to a historic move by giant telco Safaricom.
Indeed, when we come together, great things happen and Kenya is already witnessing the power of a people who unite for a common cause.
Panic, uncertainty, and worry swept across the country as Kenyans pondered how life would turn out to be like following the first Covid-19 case and as the country was thrown into disarray with the closure of vital and crucial services.
The services closed in line with directives and protocols issued by the Government through the Ministry of Health.
Among the vital services and culture that were affected was handling of cash money while doing different transactions
With the risk of contracting the disease through handling easy for its customers to make payments at the comfort of their phones. of money, Safaricom was at hand to make it
Paying of bills had never been easier as the telco also made it easier for customers to share their accumulated Bonga Points with each other and as if not enough, it made it possible for customers to pay for their bills using the Bonga Points.
This came as a great relief for those people with accumulated Bonga points to use and at least pay for things like foodstuffs in supermarkets.
Besides those with accumulated Bonga points, it was possible to share your Bonga Points with another person of your choice and the recipients were also enabled to pay for their bills especially foodstuff.
And this did not come without a target.
Safaricom had set itself a target of about KSh 400 million during the campaign and as at June 3, it had hit an impressive 1 billion points, translating to a whopping KSh 300 million.
This amount has done great things for traders and the economy in the two months it has been running at its effects can be felt.
Khusoko understands that since the start of the campaign on May 26, there has been an average of 6,372 daily active users as at the close of the seventh week of the campaign.
An impressive 357,000 customers have engaged in the campaign with 273,000 customers transferring their Bonga Points to others.
According to information available to Khusoko, a cumulative of 1 billion Bonga Points have been redeemed during the period of which, 512 million have been transferred representing a 51 per cent margin.
Moreover, a cumulative of KSh 301 million has been released to the Kenyans merchant ecosystem with Khetias Supermarket, Naivas Supermarket and Tuskys Supermarket taking the top three positions respectively.
Of the 70 percent approximated redeemed points, North-Western bagged 28%, North Eastern 24% while the Rift settled for 16% share.
Of the most frequent items were foodstuff, household items, solar solution and bill payment for fibre services and Dstv among others.