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Kenya on Tuesday launched a six-week virtual safari live stream campaign to showcase the country’s wildlife to global audiences.

Najib Balala, cabinet secretary of Ministry of Tourism and Wildlife, said the six-week expedition across the country is aimed at ensuring that the world and travelers remain connected to destination Kenya.

“Our international tourism business is completely cut off and we have to still share destination memories with travelers and that is why we are unveiling a virtual tour safari to connect visitors with the destination,” Balala said.

“This venture which begins here at the Nairobi National Park will allow us to document our diverse wildlife in the National Parks and game reserves, thrilling adventures, beautiful lodges, and unique cultures and conservation projects that Kenya has become world-famous for. We shall be live streaming and sharing this content every week to bring Kenya to Kenyans and to the world at large,” said the CS.

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Community Engagement Editor, connecting audiences with news and promoting diverse voices. He also consults for East African brands on digital strategy.

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