Betika Cushions Kenya’s Sports Industry with Ksh 20 Million

Betika Kenya

Betting firm Betika has extended support worth Kshs. 27 Million towards various initiatives geared towards combating the effects of the Covid-19 pandemic.

The firm says Kshs 6 Million will go directly to the private sector-led Covid-19 Emergency Response Fund to support the health sector and healthcare providers as they lead the fight against the virus.

Through ‘Betika Na Community Initiative’, campaign, will see donations to the fund being used to purchase health supplies and equipment such as masks, nasal swabs and testing kits. 

Low-income earners in the informal settlement will continue to be sensitized through various Betika channels on how to prevent the spread of Coronavirus.

Betika has sheltered the sports fraternity with a Kshs 20 Million boost during these unprecedented times that have seen all sporting events halted. 

The contribution will see the Ministry of Sports, Culture and Heritage through Cabinet Secretary Amina Mohamed receive Kshs 15 Million to help cushion the sports industry in these tough times. 

An additional Kshs. 5 Million will be directly sent to Betika National Super League and Kenya Premier league football players, with the support of FKF, to help them wade through the uncertain times that all Kenyans are going through. 

The Kshs. 5M cash is a timely boost for more than 1,050 football players across the country who will receive funds directly in their mobile wallets from Betika to support them and their families.

Mr John Mbatiah, the firm’s Business Head said, “We are deeply rooted in the local communities and by giving our support to the Kenyan Government relief fund, Ministry of Sports and other Sports organizations, we have the potential to build a stronger response capacity so that our communities are better equipped to face the outbreak.”