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Kenya’s biggest telecoms firm Safaricom new Chief Executive Peter Ndegwa assumed Job Wednesday following the demise of Bob Collymore. 

He takes over from Micheal Joseph who has been acting in an interim capacity.

The 51-year-old joins Safaricom from Diageo PLC where he was the Managing Director of Diageo Continental Europe.

“It is time to serve my country. There are two things that I value most — humility and integrity. Integrity is about doing what you say and humility is knowing that there is always something more you can do,” he said in an interview with the Business Daily.

“Peter brings a wealth of experience in General Management, Commercial and Business Strategy, Sales and Finance Operations, having spent over 25 years in various roles within the Financial Services and Fast-Moving Consumer Goods (FMCG) sectors in Africa and Europe,” Safaricom said in a statement by Chairman Nicholas Ng’ang’a in October. 

Peter holds an MBA from the London Business School and a Bachelor’s degree in Economics from the University of Nairobi. He is also a Certified Public Accountant and a member of the Institute of Certified Public Accountants of Kenya (ICPAK).

Community Engagement Editor, connecting audiences with news and promoting diverse voices. He also consults for East African brands on digital strategy.

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