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Barclays Bank of Kenya (BBK) part of Absa Group Limited has introduced its new-look vertical cards as it transitions to new corporate identity as a response to the ever-evolving needs of customers.
“The vertical cards are a first in the market and part of the new customer propositions to the market in the ongoing transition. It is enabled with the tap-and-go payment technology and offer benefits including cashback rewards and discounts across different shopping outlets,” said the lender.
In December, BBK began introducing its ABSA’s warm and vibrant red color palette in its branches, and Automated Teller Machines (ATMs).
It targets June 2020 to have concluded the transition.
The new cards are being rolled out on a pilot base and will be available for all customers upon the official launch of Absa in the country.
“We are now at the tail end of this transition programme, and we are confident that we shall complete the change in the not-so-distant future. We are proud of the milestones we have achieved in this journey so far and are now working with the regulator to align on the date when we will officially change our name to Absa,” said Jeremy Awori, Managing Director of Barclays Kenya.
“Absa continuously invests towards improving our customers banking experience. After the transition, you can expect a forward-looking digitally-led bank that still offers customer service with a human touch,” said Awori.
In addition to the new cards, the bank said it would also be rolling out the Absa ChatBot, a virtual assistant that allows customers get answers to their frequently asked banking questions via WhatsApp. Also earmarked for launch is the MySMETool that allows business
owners to perform important functions like planning and cashflow management online.
