- Transition to Absa 85% complete
- The bank has until June 2020 to rebrand to ABSA in Kenya.
Barclays Bank Kenya has commenced its transition to new corporate identity, Absa.
The bank has introduced its ABSA’s warm and vibrant red color palette to 15 branches, Automated Teller Machines (ATMs), including a new modernized branch at Sarit Center, with the plan to conclude at least half of the branches by end of the year.
Our new look and feel at our flagship branch at Sarit Centre. #JourneyToAbsa pic.twitter.com/mdIvxTSWrT
— Absa Bank Kenya (@AbsaKenya) December 19, 2019
According to BBK, their move to a new corporate identity is “A transformation for good. An evolution for the better.”
“The BBK transition to ABSA involved the transfer of technology services and systems from the U.K back to Africa, so far, we have been able to migrate 85% of these systems without customer disruption,” said Tony Mulisa, Transition Programme Director BBK.
“With a target of June 2020 for the full transition, we are significantly ahead of time and we may deliver this transition ahead of time.”
“The time has come for us to embrace all the opportunities that come with making a change. A transformation for good. An evolution for the better. Our parent company changed its name from Barclays Africa Group Limited to Absa Group Limited.”
Already KSh910 million spend on the transition to Absa Kenya.
“We expect under its new brand, Absa, the bank’s aggressive strategy focused on the retail and SME banking segments will continue to pay-off,” commented Genghis Capital analysts.
Absa brand is anchored by 4 key values:
1. Our people are our strength
2. We have an African heartbeat
3. We are a customer-obsessed brand
4. We drive high performance to achieve sustainable results
