East African Breweries Ltd (EABL) has unveiled a new brand identity that showcases the company’s heritage in Kenya since 1922.
EABL’slogo features barley grains that are a key raw material in the brewing of beer developed by Elvis Otieno, a 22-year-old student at the Multimedia University.
EABL Group Chief Executive Officer Andrew Cowan explained the company’s decision to move away from the traditional way of designing logos.
“We did this with the aim of getting a great corporate brand refresh that resonated with locals, and also to identify some great local talent and help them onto the world map of creative design,” said Mr. Cowan.
The brewer also announced that its corporate offices will be located at the Garden City Business Park.
Cowan described the migration to the new building as a significant step for the company as it nears its centenary celebrations in 2022.
“Going into our second century you can expect us to double down on our commitment to East Africa. EABL is a top-four company for Diageo globally, but more important, a proud local icon known and admired across the continent. We want you to think of our first 100 years as just getting started,” said Mr. Cowan.
He said the company would increase its ability to make drinks using locally-sourced raw materials, invest in local capacity to ensure local jobs, continue on its sustainability initiatives, as well as its tradition of sending its Kenyan staff abroad to build enriching careers and experiences for themselves and their families.