Safaricom has rolled out new products in a new strategy aimed at ensuring simplicity, transparency and honesty across all its products and operations.
This includes the launch of a new data plan and a new calling and SMS plan that will respectively offer data bundles and calling minutes with no expiry. Both Data bundles and Calls and SMS with no expiry are immediately available on *544#
“As a permanent proposition, customers purchasing the new Call and SMS plans on *544# will get 50 percent extra talk time with every purchase enabling them to talk more for less,” acting CEO Michael Joseph said in a statement to newsrooms.
The new plans further empower customers with the freedom to purchase both talk time and data bundles for any amount, starting as low as KES 1. Customers can see how much data MBs, minutes and SMS they will get before completing the transaction.
In addition, the company will reorganize its shops across the country to provide a more personalized experience to customers.
Starting 1st November 2019, new customers joining the network will get SIM cards for free at Safaricom shops and dealer outlets, upon which a customer will top up with KES 50 airtime to activate their line.
Customers will also have the freedom to choose a number of their choice when they purchase a new line.
In its bid to be more transparent, Safaricom has revamped the *100# menu. In addition to the Data Manager where customers can stop their airtime from being used when they run out of data bundles, customers will also have the power to see and stop promotional messages.
Customers can also view how much data they have used, get their PUK and much more on the new menu.
The company has also increased its data bundle sizes under the new plan by more than 45 percent especially for the more affordable price points of between Ksh 1 and Ksh 20. A customer purchasing Ksh 5 worth of bundles will now get 10 MB with no expiry up from 7 MB that would expire in 24 hours.