Khusoko – East African Markets
    Facebook Twitter Instagram
    Khusoko – East African MarketsKhusoko – East African Markets
    • NEWS
    • ECONOMY
      • BANKING & FINANCE
      • COMPANY
      • MARKETS
    • INDUSTRY
      • AGRICULTURE & ENVIRONMENT
      • HEALTH & WELLNESS
      • PROPERTY
        • RETAIL
      • TECHNOLOGY
        • ELECTRONICS
    • ENTREPRENEURSHIP
      • ENTREPRENEURS
      • PEOPLE
      • PERSONAL FINANCE
    • SPORTS
    • COMMENTARY
    • ARTS & CULTURE
      • BOOKS
      • ENTERTAINMENT
      • FAMILY & RELATIONSHIPS
      • FASHION & STYLE
      • FOOD & DRINK
      • TRAVEL & LEISURE
    Khusoko – East African Markets
    RETAIL

    Edrington Launches Macallan Scotch Whisky in Kenya

    KhusokoBy Khusoko2019-08-05Updated:2019-10-01No Comments2 Mins Read
    Edrington Launches Macallan Scotch Whisky in Kenya
    The Macallan Triple Cask 18 Years Old I Courtesy

    Edrington, the makers of The Macallan Whisky, introduced its Triple cask series of Macallan Single Malt Scotch Whisky in the Kenyan market.

    Jeyfine Wines Co. limited was also unveiled as its official distributor of The Macallan Whisky, with exclusive import and distribution rights to Edrington’s single malt whiskeys in the country.

    The whiskey has been distributed and is available in most premium outlets in Kenya since 2012.

    Sanele Gwala, Regional Marketing Manager – Africa at Edrington, said in 2018 The Macallan transformed from the non-aged 1824 series to the new aged Triple Cask Matured Macallan series of 12-year-old, 15-year-old and 18-year-old Whisky.

    “The Macallan enjoys a respectable following among single malt consumers in Kenya. Our vision as we launch the new aged series is to grow this loyal following to make The Macallan the ultimate luxury spirit in Kenya,” said Gwala during the launch held in Nairobi.

    Edrington Launches Macallan Scotch Whisky in Kenya, Counts on Surging Consumption t
    Edrington Africa Team – Sanele, Jackie, Dada during the launch of the new aged Triple cask series of Macallan Single Malt Scotch Whisky in the Kenyan market. I Courtesy

    He noted that by 2025 they want The Macallan to be the most preferred luxury spirit in key cities; manage scarcity, build luxury position, focus on digital presence and innovation.

    He said over 1 million casks of The Macallan were sold last year which is a huge move.

    “The partnership with Jeyfine Wines Co. Limited is anchored on their strength in the distribution of premium & super-premium spirits coupled with their unique E-commerce platform (Mo-bar), that enables them to deliver direct to consumers, noted Gwala.

    The International Wines and Spirits Record (IWSR), notes that whisky consumption in Kenya grew by a compound annual growth rate (CAGR) of 21.7% in the five years 2013 to 2018. This is expected to grow by another 18.8% in the next four years to 2023.

    Joseph King’ori, Chief Executive Jeyfine Wines Co. Limited said the firm services a market universe of over 2,500 bars in the capital city Nairobi, a majority which stock premium brands with over 1,500 outlets buying premium whiskey products on a regular basis.

    Edrington Jeyfine Wines Co. Limited Macallan Single Malt Scotch Whisky
    Khusoko
    Khusoko

    Multimedia platform providing analysis of business & financial news in East Africa.

    Related Posts

    Carrefour Bullish Opens 20th Store in Kenya

    2023-05-31

    Naivas Supermarket Posts KSh2 Bn Profit in Nine Months

    2023-05-24

    Quickmart Supermarket Stays Bullish on Kenya’s Retailer Sector

    2023-05-01

    Leave A Reply Cancel Reply

    Our Language is Flirty
    https://www.facebook.com/flirtynailsparlour/
    MORE TOP STORIES
    • How to Encourage Youth Participation in Agriculture for Climate Action
    • Why Researchers Root for International Collaboration For Africa’s Development
    • Discover: Trace Awards & Festival to Light Up Kigali in October
    • WED 2023: Kenya’s Step Towards Eliminating Plastic Pollution
    • Somalia Application to Join East Africa Community Bloc Accepted
    • Facebook
    • Twitter
    • LinkedIn
    Facebook Twitter LinkedIn
    • ABOUT US – KHUSOKO
    • PRIVACY POLICY
    • KHUSOKO STANDARDS GUIDE
    © 2023 Khusoko. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.