Coca-Cola Beverages Africa has appointed Xavi Selga as its new managing director for Kenya, Mayotte, and Comoros. He takes over from Daryl Wilson, who has been appointed to head operations in Ethiopia as the managing director for the beverage firm.
With more than 15 years of experience in the Coca-Cola system, Xavier first joined CCBA as the General Manager for East Africa Bottling Share Company (EABSC) in Ethiopia in February 2014 – a position that he occupied until 2016 when he became the country Managing Director for Ethiopia.
Prior to his appointment at EABSC, Xavier was the Managing Director for Equatorial Coca-Cola Bottling Company (ECCBC) in Ghana for two years. Before working in Ghana, Xavier was the Managing Director in Algeria preceded by a number of senior roles with ECCBC in Spain, North Africa and West Africa.
Xavier brings a wealth of experience spanning over 15 years in management. He has a broad range of experience in bottling operations and extensive knowledge of the soft drinks beverage business on the African continent. In Ethiopia, he transformed the market and business culture over the last five years.
Of his new role, he said, “Kenya is a very dynamic market and I am really excited to be taking up this new challenge. I look forward to working with the team here, and to ensure our territory grows to be the best in Africa.”
Xavi’s success in building the CCBA business in Ethiopia was based on building people and he has consistently delivered stellar results, exceeding business plans. He is well-positioned to lead the business in Kenya into its next growth phase where CCBA aims to maintain the current momentum gained in the Kenyan market.