Safaricom PLC has appointed Ms. Sylvia Mulinge as its Chief Customer Officer (CCO), charged with bringing together key customer-facing functions.
“Sylvia will be responsible for leading Safaricom’s customer obsession and will be in charge of consumer business, sales operations, customer care service, brand marketing & experience, digital and market development,” said Mr Bob Collymore, Safaricom chief executive.
Until then, Mulinge was serving as the telco’s director in charge of special projects at Safaricom.
Other changes effected by the Safaricom boss include the confirmation of Mr. Charles Wanjohi as the direct consumer business unit.
Chief Special projects officer, Joseph Ogutu, will be the firms’ Chief Business Development Officer, but in an interim capacity.
Collymore says the changes are “In line with our strategy that guides us to deliver on our purpose, performance ambition and realities of our current and future operating environments, it has become necessary re-organise how we work to create a sharper focus on our customer and align teams strategically to drive better execution.”