Liquid Telecom has appointed Adil Youssefi and Wellington Makamure as the new Regional CEO of East Africa and regional CEO, Southern Africa region. Respectively.
In his new role, Adil will be directly responsible for the leadership, strategic and operational management of Liquid Telecom’s wholesale, enterprise and retail businesses throughout Kenya, Rwanda, Uganda, Tanzania and Ethiopia.
Adil has served as CEO of Liquid Telecom Kenya since April 2017, helping to further strengthen the company’s strong position in the local market.
During his time as CEO, Adil oversaw a groundbreaking 10-year partnership with Kenya Electricity Transmission Company Limited (KETRACO), which will enable Liquid Telecom Kenya to operate KETRACO’s Optical Ground Wire (OPGW) fibre cable and expand its internet network further across East Africa.
“I’m excited to position Liquid Telecom as a major regional player, and be able to deliver innovative service and products to more businesses and customers throughout East Africa, while at the same time provide our colleagues and communities with fantastic development opportunities,” said Adil Youssefi, Regional CEO of East Africa, Liquid Telecom.
On the other hand, Wellington will be directly responsible for the leadership, strategic and operational management of Liquid Telecom’s wholesale, enterprise and retail businesses throughout Zimbabwe, Zambia, Democratic Republic of Congo and Botswana.
The Regional CEO of Southern Africa is a new position within Liquid Telecom, and forms part of the group’s wider digital transformation strategy.
Wellington joined Liquid Telecom in 2009 and was pivotal in the planning, set-up and build of the Liquid Telecom network and business in Zimbabwe.
Under Wellington’s leadership, Liquid Telecom Zimbabwe has become an established leader in the Zimbabwean telecoms market.
The company was the first to launch Fibre-to-the- home (FTTH) in 2013, connecting more than 39,000 homes to date, and was also the first Internet Access Provider (IAP) in Zimbabwe to launch Long Term Evolution (LTE).

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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