Samsung Electronics Co., Ltd, will be hosting a series of activities for the ongoing Youth Olympic Games Buenos Aires 2018 that help spread the #DoWhatYouCant spirit to a young audience.
“The belief that the world holds endless possibilities begins at a young age, which makes it even more important that we support the youth of today who are pushing the limits to #DoWhatYouCant,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “Samsung is committed to the Olympic Movement and we’re looking forward to providing exciting experiences powered by our latest technology to young fans at Buenos Aires 2018.”
Samsung’s association with the Olympic Movement dates back three decades when it was a local sponsor at the Olympic Games Seoul 1988. In that same year it became a Worldwide Olympic Partner of the IOC.
For twelve days, two showcases will be open to the public in Buenos Aires – one at the Youth Olympic Park and the other at Abasto Mall–enabling everyone to participate in the Youth Olympic Games through Samsung’s innovative mobile technology.
During the Youth Olympic Games, fans, athletes and visitors of the Samsung Olympic Showcases will be able to interact with Samsung’s latest technology and establish meaningful connections through a variety of activities, including:
Experiential Activations: Fans and consumers will be exposed to comprehensive and accessible experiences powered by Samsung technology such as the Interactive Table, My Emoji Gallery, Super Slow-mo Football Challenge, and Galaxy Fitness.
Immersive VR Experience: Unique 4D VR offerings powered by Galaxy S9 and S9+ will be available where fans can step outside their comfort zones with exhilarating Kayaking, Rowing, and Winter Ride experiences.
Mobile Products and Accessories Experiences: The Samsung Olympic Showcases will provide opportunities to test out Samsung products including the Galaxy S9 and S9+, Gear IconX – paired with Galaxy S9 and S9+, and Galaxy Tab S4.
#DoWhatYouCant Samsung’s Initiative to Buenos Aires 2018 Youth Games
By Khusoko
Khusoko
Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.