Smartphone brand OPPO has opened its second regional hub within the UAE and will make Dubai its new centre for operations in the Middle East and Africa (MEA) region.
The new base will be the company’s hub for Middle East regional sales, distribution and marketing. OPPO will also use the base to deepen technology partnerships with other private and public-sector entities.
In the MEA region, OPPO has a presence in Kenya, United Arab Emirates, Qatar, Kingdom of Saudi Arabia, Oman, Morocco, Tunisia, Egypt, Algeria and Nigeria.
The hub will also oversee OPPO’s continued expansion in the Middle East with OPPO already evaluating a potential entry into markets like Saudi Arabia in 2019.
The opening is part of OPPO’s global growth strategy and recognizes Dubai’s unique position as a regional nexus for business and technology innovation.
Andy Shi, President of OPPO Middle East and Africa, commented, “With youth in its DNA, OPPO is dedicated to creating products that integrate technology and artistry and give users a wonderful experience in their digital lives. The Gulf region is a particularly exciting market for us given the large youth population, the high level of mobile connectivity, and the public’s enthusiasm for new technology experiences.”
In addition to bringing advanced smartphone technology to the UAE, the company will contribute to local employment and promote innovation in line with the UAE Vision 2021.
“The UAE’s combination of excellent infrastructure, open economic policies, and a strong talent pool make it an ideal hub from which to expand OPPO’s business in the Gulf,” added Shi. “In particular, Dubai is a vibrant multicultural city from which we can showcase the OPPO brand and better communicate with consumers from across the region and around the globe.”
In 2018, said it will invest more in Research and Design budget to Kshs 146.5 billion this year.
With the investment, it will be able to integrate its supply chain and build on its technical expertise to enhance the company’s technological capabilities.