Author: Khusoko

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

Private Company Services (PCS), a business unit under PricewaterhouseCoopers (PwC) has rebranded its Africa unit to PricewaterhouseCoopers Private (PwC Private). The new name differentiates ‘Private’ as a community of trusted business advisors who provide bespoke advice, solutions, and experiences for small, medium, and large businesses. The need to rebrand was motivated by the growth many companies and brands that are celebrated have witnessed having begun as small family businesses, growing from humble beginnings to the giants they are today. “There has never been a better time to take things to the next level and at PwC Private, we assist our…

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