Author: Khusoko

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

IFC has appointed Mary Porter Peschka as its new Regional Director for Eastern Africa.  Peschka brings over 30 years of global investment and development expertise to her new role, where she will drive IFC’s strategy to support resilient, inclusive, and sustainable private sector growth and job creation.  Based in Nairobi, Kenya, Peschka will lead IFC’s strategy for Eastern Africa – Burundi, the Democratic Republic of Congo, Ethiopia, Kenya, Malawi, Rwanda, Tanzania, Uganda and Zambia – overseeing its operations and managing key relationships.  “My focus will be on supporting partners to tackle the multiple crises we are facing today and to…

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Kenyan President William Ruto launched the government’s digital payment platform called “Gava Mkononi” on Friday to help enhance efficiency and inclusivity in service delivery. The platform will enable Kenyans to access more than 5,000 government services online since the system eliminates inefficiency, corruption, wastage, and discrimination inherent in human interactions. The services will also be available on the eCitizen platform’s USSD code *2222#, which the National Treasury will manage, and GavaExpress will provide services at the grassroots to those who do not have smartphones. “Gava Express will be available in more than 250,000 M-Pesa shops, 28,000 KCB shops, 40,000 Equity…

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On June 23, Germany’s parliament passed immigration reforms to address labour shortages in the country.  Reports show that 53% of German companies are experiencing worker shortages, particularly in industries such as electrical equipment manufacturing, mechanical engineering, technology, car making, nursing, childcare, and construction. In response to this issue, Germany introduced new immigration laws to facilitate the entry of skilled workers from non-EU countries. One significant aspect of the new legislation is the introduction of an “opportunity card,” which allows skilled workers to move to Germany without a job offer and search for employment for up to one year. This is…

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The 2023 World Rally Championship (WRC) Rally held in Naivasha from the 22nd to the 25th of June 2023, presented an opportunity to showcase that thrilling events can embrace environmental responsibility. In the fast-paced world of motorsport, where excitement, speed, and adrenaline reign supreme, KCB, took centre stage to lead the charge towards a greener future. The thrill of watching rally cars zoom through challenging terrains captivates fans around the globe. However, it is essential to recognize that such events also have negative implications towards the environment. The anticipated emissions, waste generated, and ecological disruptions caused by motorsport activities are significant concerns…

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Xiaomi Kenya celebrated its Safari Rally campaign winners by showcasing their content from the weekend’s World Rally Championship (WRC) Safari Rally competition in Naivasha. The Safari Rally is one of the motorsport’s most iconic and challenging events in the circuit. Xiaomi Kenya took three lucky winners to the 2023 rally weekend in Naivasha to experience the adventure and spirit of the sport; inspiring them to live vivid. The campaign kicked off at the beginning of June when customers who purchased any Xiaomi device at the MI retail stores were encouraged to share pictures of their purchase to win exciting prizes…

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Esther Ngomeli has established Zenith East Africa Group, an integrated marketing and communication (IMC) agency. Ngomeli, who has exited Redhouse Group as Deputy CEO and COO, says her company emphasizes people, practice, performance, the planet, and impact. The mission of Zenith East Africa Consulting Group is anchored on redefining the IMC landscape by delivering strategic solutions that prioritize human connections, support business growth, create value for stakeholders, and promote sustainability for a positive impact on the planet. “Our new agency will be a catalyst for change, embracing innovation, and providing strategic guidance that will propel our clients towards unprecedented success.…

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