The war for web visibility is an all-out fight in this digital era! As millions of blogs compete for one’s attention; content creators must begin thinking outside the box to differentiate themselves from others. The use of AI-powered content optimization tools to leverage SEO is another approach. The real question here is how does an AI algorithm figure into your content optimization strategy for SEO? All these Algorithms use Machine Learning & NLP to decipher/understand users’ query context and return results accordingly. To optimize your content for these algorithms. You should take the time to research keywords properly and build…
Author: Khusoko
Khusoko
Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.
Often seen as a canvas of innovation and resilience, Africa’s technological landscape has undergone significant advancements in recent years. This digital transformation has led to the emergence of smart home technology, empowering individuals to create intelligent, automated, and secure living environments. Kenya stands tall, emerging as a powerhouse in technological adoption. As the winds of change sweep across its vast landscapes, the concept of smart homes is gradually gaining momentum. Kenya’s rapid digital transformation has set a robust foundation for technological advancements. With over 80% of its population accessing the internet and mobile penetration reaching new heights, Kenya’s readiness for…
Sports! The love of my life, the bane of my existence. It has given me the highest highs watching athletes I’m rooting for win medals, trophies, championships, and break World Records. It has brought me untold grief watching athletes I’m rooting for fail on the biggest world stages never to return. So why am I still at it? Because every so often, someone comes along and shines a bright light, rekindling that spark when I thought my soul was surely done with it. Someone comes along and gets me to fall in love all over again. Maybe that explains why…
Eveready East Africa has announced the appointment of Winnie Chepkemoi as its new Chief Executive Officer (CEO). She succeeds Thomas Masaki, who has served in an acting capacity since March 10, 2021. Chepkemoi, a risk professional with extensive experience in finance and technology across the US and African markets, will be instrumental in driving Eveready’s mission to power East Africa’s sustainable future. Winnie Chepkemoi holds a Bachelor of Science degree in Actuarial Science from Jomo Kenyatta University of Agriculture and Technology, a Master of Science in Finance and Investments from the University of Nairobi, and is a Certified Information Systems…
Old Mutual Group has appointed Loreen Makwanya as the managing director of its Life Insurance business. Makwanya brings over 12 years of experience to the role, She previously served as the head of operations and customer experience for Old Mutual Africa Regions. She joined Old Mutual in 2010, starting in the Actuarial department of Old Mutual Life Assurance Company (Zimbabwe) Ltd as a Product Development Manager. In her new position, Makwanya will be responsible for expanding the company’s life insurance solutions and service delivery channels to meet changing customer needs within the region. She will also drive the company’s business…
MozFest House: Kenya is set to make its debut on September 21 and 22 at Nairobi’s Shamba House Cafe. The event is designed to tackle pressing challenges and explore innovative solutions in the realm of digital extractivism, the governance of AI systems, and the datasets that train them. With a focus on building AI for Africans, by Africans, this event marks a significant step in regional adaptations of the globally renowned Mozilla Festival. MozFest House: Kenya will deepen Mozilla’s ongoing work in the region. Earlier this year, Mozilla expanded the Responsible Computing Challenge to eight Kenyan universities, helping bridge the…