Author: Khusoko

Tourism is on the rise in Kenya with an estimated 2 million tourists being recorded to have toured in the last financial year according to the latest data from the Ministry. The ministry projects that the number is likely to rise this year with data indicating that over 900,000 tourists have already visited the country ahead of the high season. “Already over 900,000 international tourists have visited the Country and our projections are that this will rise to over 2.1m as the high peak season is ahead of us,” Tourism Research Institute acting CEO David Gitonga said while releasing the…

The Implementation of Kenya’s Bus Rapid Transit (BRT) ‘It is almost imminent’ according to the Principal Secretary, State Department for Housing and Urban Development. PS Charles Hinga said the ministry has received some budget which will be used for upgrading facilities before its rollout. He was speaking on Thursday at a multistakeholder meeting convened by the Management University of Africa under the auspices of Road Safety Solutions of Kenya (ROSSOK). ROSSOK presented it’s Public Transport Taskforce Project (PCPT) outcomes themed ‘Building a vision for a people-centered Public Transport’. According to the research consultant Dr.Njoroge Waweru, Kenya has the best comprehensive…

Kenya’s Retail Sector Dispute Resolution Committee was finally inaugurated by the Ministry of Trade, Industry and Cooperatives that will have the mandate of solving disputes in the sector as it also seeks to empower suppliers. CS Industry and Trade, Peter Munya during the Kenya Trade and Expo  said, “This Team will encourage self-regulation and set ethical standards.”  The Committee consists of seven members — two nominated by the Retail Traders Association of Kenya (RTAK), two by the Kenya Association of Manufacturers (KAM) and the Association of Kenya Suppliers. It will also include a nominee from the Council of Governors while…

Thiagarajan Ramamurthy, the Group Managing Director at Bidco Africa has voluntary retired. Bidco’s executive chairman Vimal Shah, in a statement that TRM had voluntary retired as the group CEO and from the board. “On behalf of the Bidco family and the board, I would like to thank Thiagarajan Ramamurthy (TRM) for his valued leadership and significant contributions in the last two years as we announce his retirement from the Board of Directors of Bidco upon attaining the retirement age of 70 and we also accept his voluntary retirement as the Group CEO of Bidco Africa Ltd,” said Mr Shah in…

Kenya Network Information Centre (KENIC),  the administrator of .ke top-level domains has appointed Mr. Joel Karubiu as its Chief Executive with effect from July 15th, 2019. Karubiu will be tasked in executing KENIC’s Board ambitious strategy bent on ensuring that it takes ‘its rightful position as the enabler of the digital economy’ according to a statement from the company. “We expect Mr. Karubiu to dramatically improve KeNIC’s performance and organizational health as one of the leading Country Code Top-level domain (ccTLD) registries in Africa,”  said Prof. Meoli Kashorda, Chair, KeNIC Board. Karubiu was the immediate former CEO of Marketing Society…

The evolution of consumer expectations Marketing has existed for as long as people have had something to sell, but the modern era – with the advent of traditional and then digital media – has transformed consumers’ relationships with products. Looking back, the birth of outbound marketing in the early 20th century created a period of mass production and inefficiency as advertising spoke AT consumers rather than WITH them. In the 1950-1960s, the marketplace became saturated and as a result, there was intense competition for customers. This saw a shift in the role of marketing into a strategic lever to inform what should…