Author: Khusoko

At a time when the world has been shaken and businesses have been worst hit, it is now clear that future-proof establishments must adopt innovative practices to stay resilient.  Speaking during the World Trade Organization (WTO) Public Forum is driven by TradeMark East Africa, Bidco Africa’s Group Director – Chris Diaz emphasized the need for collective responsibility bringing together the public and private sector players to realize the alignment and seamless operations of trade through digital technologies.  “The East African region is an entrepreneurial hub and with the private sector’s contribution of more than 60% of the GDP, the economic…

Executive Vice Président Central & East Africa division of TotalEnergies Olivier Van Parys has been appointed as Director and Board Chair with effect from September 21. He replaces Mr Jean-Philippe Torres who resigned as director and Board Chair a position he held from September 2018. Mr Van Parys holds a Bachelor’s Degree in Civil Mechanical Engineering from the Catholic University of Louvain. He is also a holder of a specialised engineering graduate degree in Automotive  Engine Engineering from ENSPM (IFP School). “Mr Van Parys has worked for the TotalEnergies Company for the last 26 years and has progressively and diligently…

Safaricom’s latest sustainable business report indicates that the company created a total value of KES 664 billion for the Kenyan society in its last financial year, which is ten times greater than the profit made during the year. According to the report’s ‘True Earnings’ highlights, the firm contributed KES 557.1 billion to the economy in the 2020/2021 financial year, which is 5.2% of Kenya’s Gross Domestic Product (GDP). The independent analysis of Safaricom’s true value to society identifies the socio-economic and environmental impacts of the company and quantifies them in financial terms. “Our Sustainable Business report, which covers our last…

The Communication Authority of Kenya (CA) named Ezra Chiloba, former CEO of the Independent Electoral and Boundaries Commission (IEBC) as the new Director-General of the Authority following the retirement of Mr Francis Wangusi. “Mr Chiloba is a policy consultant and principal partner with Chil and Kemp consultancy and an advocate of the High Court of Kenya,” CA said in a statement. Chiloba will serve for a renewable period of four years.  Since the retirement of Mr Francis Wangusi, Mrs Mercy Wanjau, MBS, has served as the acting director-general of the Communication Authority.  “The Board wishes to thank Mercy Wanjau, who has…

The Monetary Policy Committee (MPC) of the Central Bank of Kenya meets Wednesday for a bi-monthly review of monetary policy. This comes at a time when major central banks across the world are considering a gradual scale back of the unprecedented stimuli released in the wake of the COVID-19 pandemic. The ‘tightening’ signal follows a period of increased inflation, underpinned by both demand and supply pressures. Whereas economic uncertainty remains, the record vaccination pace coupled with strong adaptation by businesses and households is underpinning strong recovery prospects across economies. Locally, the review comes against a backdrop of rising inflation and…

The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It’s so widely used that when many people hear the phrase, they interpret it as a checkbox item. It is, however, a crucial ongoing relationship between a company and its customers, which is determined by the customer’s preferences and behaviour. Customer engagement entails actively engaging with an audience through messaging that interests, educates or helps them, as well as encouraging two-way communication with your business. In short, it’s about figuring out what the customer wants and giving it to them at the right time. This…