According to Euromonitor, the world’s fastest-growing economies by 2030 will be in Africa. This consequently makes the continent the next big e-commerce market. This positive narrative continues to place Africa as a top investment destination, the need for advanced logistics systems has become inevitable. The growth of e-commerce will significantly depend on the quality and efficiency of logistics networks; from intra and cross trade to financial transactions in payment of goods and services. When writing the African e-commerce story, I often leap at the chance to explore only the enviable milestones the continent has made. Nevertheless, there still exist formidable…
Author: Josephine Wawira
Josephine Wawira
Josephine Wawira is a Consultant in Communications and Public Relations. She is a writer with a focus on African Development. She has written opinion articles covering e-commerce, travel, hospitality, and tourism. She is currently the Communications Officer at Sustainable Inclusive Business - Kenya
The digital economy in Africa is snowballing, and in the process, it’s creating new jobs and opportunities for digital entrepreneurs to explore a larger web market. Though e-commerce represents only 0.6% of all the transactions done in Africa, as compared to 12% in the USA and 20% in China; the budding nature of the industry does rightfully make one muse on the possibility, that e-commerce is indeed Africa’s economic goldmine. Facilitation of Cross Border eTrade The global market has shrunk to a large scale and is now enabling billions of people to sell and purchase products across borders. This has…