Author: Korir Issa

Standard Chartered Kenya has initiated a campaign, “Switch your Salo. Bank Better”, with a prize pool of Sh15 million to incentivize new customers who transfer their salary accounts to the bank.  The campaign, which runs from September 18th to December 18th 2023, offers a chance to win up to Sh100,000 through monthly draws for those who open salary accounts.  Edith Chumba, the Head of Consumer, Private and Business Banking in Kenya and East Africa, stated that the bank aims to provide a transformative experience by combining various services that cater to the evolving needs of its retail clients.  “At the…

Kenya has expanded its market in Asia by exporting its first batch of avocados to India.  The consignment was shipped Monday from the Jomo Kenyatta International Airport (JKIA) in Nairobi by Kenya Airways (KQ) Cargo.  This move opens up new market opportunities for local avocado farmers. KQ announced on its LinkedIn page, “Kenya exports the first consignment of avocado to India, opening up new markets for avocado farmers.  We are glad that Kenya Airways Cargo is providing the necessary logistics support to ensure that Kenya can leverage this new exciting opportunity for farmers, exporters, and fresh produce associations.” Kenya exports…

Majid Al Futtaim, the operator of Carrefour in Kenya, has launched the Women in Retail Council to empower its female workforce and advocate for diversity and inclusion. The Women in Retail Council’s mandate is to create a conducive working environment for its female employees. It will also lead to the creation of development opportunities for all female staff members, among other responsibilities. “At Majid Al Futtaim, we aim to continuously elevate the role of our female colleagues by creating incentives to encourage sustainable professional progress and development. Our goal is to be at the forefront of universally shared aspirations towards…

South Korean tech company, LG Electronics is embarking on a global brand reinvention under its new “Life’s Good” campaign. The campaign, which was announced five months ago, is now being rolled out across various markets worldwide. The aim is to introduce a more dynamic and youthful brand identity that appeals to Gen Z consumers. The campaign seeks to inspire and encourage customers to approach life with an optimistic attitude, especially in light of the rising uncertainty and instability worldwide due to post-pandemic changes. LG Electronic EA Managing Director Dongwon Lee stated that the campaign aims to enhance communication with customers…

Digital payment service provider SasaPay has undergone a rebranding and introduced a new financial strategy aimed at the mobile money payment market for diaspora customers. This new strategy is designed to provide a secure payment experience for a wide variety of businesses, from lenders to Small and Medium Enterprises (SMEs). The company plans to act as a bridge between businesses and capital providers, facilitating quick and affordable access to working capital. Daniel Njoroge, SasaPay’s Chief Operating Officer, said, “Through our rebrand, we aim to redefine the role of payments and act as the meeting point between Kenyan businesses and their…

Safaricom Plc has secured its first Sustainability Linked Loan (SLL) from a consortium of local banks, reinforcing its commitment to Environmental, Social, and Governance (ESG) initiatives.  The loan is valued at KES 15 billion and can potentially increase to KES 20 billion through an accordion mechanism.  This is the largest ESG-linked loan facility in East Africa and Safaricom’s first venture into such financing. A sustainability-linked loan is where the interest rate is tied to the borrower’s sustainability performance, specifically tailored to their ESG targets. Meeting these targets leads to reduced interest payments. Safaricom’s CEO, Peter Ndegwa, stated that this deal…