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Bidco Africa, one of the Leading consumer goods manufacturer in East Africa, has teamed up with Land O’Lakes, a U.S. conglomerate to invest KSh1.2 billion in the upgrade of an animal feed mill in Nakuru.
The plant will have a processing capacity of 28 tonnes per hour, a move that will raise competition in the industry against existing players such as Unga Group.
Land O’Lakes is based in Arden Hills, Minnesota, U.S., and produces animal feed, dairy products, and crop seed.
Yet #AnotherBIDCOMilestone as we commission a new Animal Feed Manufacturing Plant at BIDCO LAND O' Lakes. Our partnership with American conglomerate Land O’Lakes Inc. has now grown with an additional investment of Sh1.2 billion in the upgrade of an animal feed factory in Nakuru. pic.twitter.com/xonXmAgsz3
— Bidco Africa (@BidcoGroup) December 4, 2019
“The plant is fully automated to ensure accuracy in production and reduce the chance of human error,” said Chris Diaz, a director of Bidco.
“This will enable us to introduce four products, Pro Calf Starter, Pro Heifer Developer, Pig Starter 4-4-4 and Pro Calf Milk replacer into the Kenyan market.”
The plant incorporates new technology to test every load of ingredients for quality (aiming for zero aflatoxins or other harmful elements) while ensuring the right mix of nutritional elements.
The investment is part of the ongoing Bidco Africa’s KSh 20.66 billion diversification plan. Its Vision 2030 plan 2030 is to become the Number One African FMCG Conglomerate with a presence in Eastern, Central and South Africa, North Africa and West Africa. Currently, their products serve over 17 African nations.
