Safaricom Investment Co-operative (SIC) has received approval from the Ministry of Cooperatives and MSMEs to adopt a new brand identity.
This strategic move aims to enhance the Society’s operations and align with evolving market trends.
The rebranding was approved by SIC members during a Special General Meeting as part of the Society’s 2023-2027 strategic plan.
According to SIC Chief Executive Officer Churchill Winstones, the rebranding will provide a more modern and consistent experience for members.
“This rebranding is a significant step in our journey to position SIC for future success. We are excited to introduce our new brand identity and continue to serve our members with excellence,” Churchill Winstones, SIC CEO says.
SIC aims to transform the economic and social well-being of its investors through responsible investment.
Established in 2009 by Safaricom PLC employees SIC is now open to the public and has over 5,000 members.
Rebrand to SIC Investment Co-operative
Safaricom Investment Co-operative (SICO) unveiled a new brand identity as part of its strategy for growth and diversification.
The new brand reflects the company’s commitment to innovation and meeting the evolving needs of its clients.
SIC CEO Churchill Winstones highlighted the importance of adapting to changing market trends and consumer behaviour. The rebranding is a step towards positioning the company for future success.
**Update on the rebrand. The rebrand took place in September 2024