Telkom Kenya Set for Aggressive Market Campaign to Gain Market Share

Telkom Kenya says it is focusing on data to gain market share with the expansion of infrastructure and network growth.

“The combination of affordable data options, strong network coverage across the country has enabled us to become the preferred data network,” Aldo Mareuse, the CEO of Telkom said on Tuesday.

It has invested close to KSh 9 Billion into its network modernization Programme and about KSh 1 Billion into brand and distribution.

“Our customer base hit 4.1 million in July 2018. We are now putting in place an aggressive market engagement campaign, to strengthen our push towards 5 million customers and beyond,” added Mareuse.

The telco said with continued demand for faster and reliable connectivity, it has seized the opportunity and invested KSh 3 Billion into its Fibre to the Building with 610 buildings already connected.

To achieve this it is in talks with two parties with an aim of partnering to allow it to sell high-speed internet capacity from two undersea data cables.

Currently, it has partnered with Google’s loon, a subsidiary of Alphabet, to deliver Internet to marginalized areas in Kenya, a service that should be deployed in early 2019, is one such partnership.

The Loon service is an innovative approach to providing extended 4G/LTE coverage to rural and suburban areas with lower population densities, using high altitude balloons operating 20 kilometers (60,000 feet) above sea level, well above air traffic, wildlife, and weather events.

Since its rebrand, Telkom Kenya aims to gain more customer loyalty with an array of customer-centric products  with the most competitive data bundles to power a moving Kenyan, with a vision of “Connecting the people that make Kenya move.”