Safaricom’s Shangwe @25, a nationwide promotion marking 25 years of connecting and transforming lives. The campaign is designed not only to reward customers with exciting prizes but also to extend celebrations into communities across Kenya through shared impact initiatives.
“For 25 years, Safaricom has been at the heart of Kenya’s transformation, connecting people to people, people to opportunities and people to knowledge. As we mark this milestone, we celebrate not just our journey but the millions of customers, partners and communities who have made it possible. ‘Shangwe @25’ is our way of saying thank you and ensuring that when one customer wins, their community wins too,” said Peter Ndegwa, Safaricom Group CEO during the launch in November.
The Big Picture
- 25 customers will each become millionaires, winning KES 1 million plus KES 250,000 for a community project.
- 25 Small & Micro businesses will each win a Bajaj tricycle to power business mobility.
- 15 Large and Medium Enterprises will each receive KES 500,000 to support CSR projects.
- Weekly, five MSMEs win stock worth KES 250,000.
- Customers also win airtime, data bundles, 5G routers, mobile devices, and instant M‑PESA cash prizes ranging from KES 100 to KES 10,000.
- The festive season features the Green Box experience, where customers unwrap surprises from devices to goats, sheep, and chickens.
Fifteen Millionaires in Five Weeks
By mid‑December 2025, Shangwe @25 had already created 15 millionaires, including:
- Faith Muchira (Embu)
- Charlotte Wachera (Naivasha)
- Susy Namalwa (Malava, Kakamega)
- Joseph Ndung’u (Mombasa)
- Geoffrey Kipkoech Rop (Nairobi)
Each winner’s story highlights how everyday M‑PESA transactions can transform lives:
Faith Muchira, Embu
“Even now, I am still in disbelief that I am a new millionaire. I frequently buy data bundles using M‑PESA so my child can watch cartoons. This is truly a miracle from God.”
She plans to expand her nail parlour, rice shop, and rabbit farm, while supporting the Kathigiri New Arimi Self‑Help Group with tents and chairs.
Charlotte Wachera, Naivasha
“When I received the first call, I dismissed it as a scam. It was only after receiving the confirmation message that I started to believe it.” She will open a clinic in her hometown and support Baharini ECD in Kihoto with uniforms, classroom renovations, and a vegetable garden.
Joseph Ndung’u, Mombasa
A Tuk‑Tuk driver from Kisauni, Ndung’u, became the 14th millionaire.
“I had just completed a trip when I received the call. I was sceptical at first and borrowed a friend’s phone to verify that it was indeed Safaricom.” His win came during family grief, bringing hope. He plans to expand his transport business, open a spare parts shop, and finance his mother’s surgery. For his community project, he will empower the Bidallah Self Help Group with a freezer, larger water tanks, and fruit parlour support.
Geoffrey Kipkoech Rop, Nairobi
“I honestly lack words. This is unbelievable. I have faced many challenges in life, but I am grateful that God has finally remembered my family.” He will build rental houses in Nandi and expand his dairy farm, while donating chairs to his church.
Susy Namalwa, Kakamega
“I don’t know how best to thank God and Safaricom. I have struggled for 30 years as a widow raising my children alone.” She will expand her catering business and support her church in Kiandike.
Safaricom’s Shangwe @25: Everyday Heroes Becoming Millionaires
Enterprise Winners: Empowering Businesses
On 15th December 2025, Safaricom Business announced the first 25 enterprise winners:
- 10 MSMEs received Tricycle Bajajs: Sakifarm Ltd, Millys the Redbeet Fresh Mat, Tito Busienei, Leonard Oongo, Carrix Media Group Ltd, Samuel Kimando, Alex Wasike, Manjok Ltd, Douglas Onserio, and Muriiri Girls Secondary School.
- 9 businesses won KES 250,000 restock: Ebee Mobility Kenya Ltd, Justus Kiprono Koros, Robert Nyakundi Ayuka, Taifa Sacco Ltd, Federico Investments, Robstar Premium Fit Ltd, Sawe Cheruiyot Mais, Ronak Distributors, and Golden Green Properties Ltd.
- 6 large enterprises received KES 500,000 CSR support: Moringa School Ltd, European Union, United Nations Federal Credit, Vivo Activewear Ltd, Kenya Human Rights Commission, and GlovoApp Ltd.
Frankline Okata, Ag. Chief Enterprise Business Officer, Safaricom PLC, said:
“The Shangwe @25 promotion is designed to thank our customers including our enterprise partners. The randomly selected winners represent the many enterprises we are fortunate to work with every day.”
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Elijah Sawe, CEO of Sakifarm Ltd:
“We use at least four solutions from Safaricom Business. The most important is bulk SMS, an automated process we use for our 300 farmers, enabling us to make over 100 payments daily during peak season.”
Nikki Germany, CEO of Moringa School:
“We are delighted to receive this contribution from Safaricom as it strengthens our mission to equip young people with market‑ready tech skills. Empowering youth is ultimately empowering the future of our economy.”
How to Participate
Customers can enter Shangwe @25 by transacting on M‑PESA:
- Sending money, paying with M‑PESA, redeeming, or using Bonga Points.
- Purchasing Safaricom products such as data bundles, voice bundles, digital products, integrated bundles, or Home Fibre subscriptions.
- Post Pay and Home Fibre Family Share customers are also eligible.
Merchants qualify by buying, renewing, or reactivating business solutions, including Buy Goods and Pochi La Biashara.
M‑PESA agents earn entries by carrying out deposit or withdrawal transactions of KES 1,000 or more.
Additionally, under Citizens of the Future, individuals can nominate schools from their communities for upgrades by visiting www.citizenofthefuture.org.
To access M‑PESA services, dial *334#.
