Kenya’s hospitality industry is basking in global acclaim after being voted the world’s friendliest country in the 2025 Condé Nast Traveller Readers’ Choice Awards, driven by real traveller experiences.
A Global Seal of Warmth and Welcome
Condé Nast Traveller, a leading luxury travel magazine with editions in the US and UK, invites readers to vote annually for their top destinations across categories such as friendliness, service, scenery, food, and overall experience. In the 2025 survey, Kenya emerged as the top-ranked country for friendliness, beating out other global favourites with scores above 96%.
“As crowned by our readers, Kenya receives the title of the world’s friendliest country for 2025 and it’s easy to see why,” the magazine reported.
More Than the Big Five — It’s the People
While Kenya’s iconic wildlife continues to draw global attention, it’s the warmth of its people that leaves the deepest impression. Tour guides, hosts, and everyday citizens have become the unsung heroes of the tourism sector, transforming safaris into soulful journeys.
Whether it’s a guide calming nerves in the Maasai Mara or a host sharing coastal traditions in Lamu, Kenya’s human touch turns once-in-a-lifetime encounters into lasting memories.
Beyond the Wilderness: Nightlife and Coastal Charm
International visitors also rave about Nairobi’s vibrant nightlife and the serene beauty of Kenya’s Indian Ocean coastline. From the luxury resorts of Diani Beach to the cultural rhythms of Lamu, Kenya offers a seamless blend of adventure, relaxation, and heritage.
Regional Hospitality Champions
Kenya shares the spotlight with other Indian Ocean destinations celebrated for their warmth:
- Mauritius: A lush island where time slows and nature embraces every traveller.
- Seychelles: A paradise of 115 islands with smiles as radiant as its turquoise waters.
- Thailand: The legendary “Land of Smiles,” where joy and generosity greet every guest.
Together, these nations remind us that the heart of travel lies in genuine human connection.
Kenya Tourism Board’s Vision for Growth
Under the leadership of CEO June Chepkemei, the Kenya Tourism Board (KTB) is intensifying efforts to position Kenya as a top global destination. Strategies include:
- Diversifying tourism offerings
- Enhancing international connectivity
- Targeting 3 million international arrivals by the end of 2025
- Aiming for 5 million annual tourists by 2027
KTB’s campaigns continue to spotlight Kenya’s unique blend of nature, culture, and hospitality — a trifecta that now carries the world’s friendliest badge.
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