Kenya’s tourism sector is embracing tech-powered transformation with the launch of Uber Safari, a new product category from Uber Technologies Inc. that offers curated wildlife experiences in Nairobi National Park.
Launched on September 17, 2025, Uber Safari allows users to book three-hour guided day or night safaris directly through the Uber app, targeting short-stay visitors, business travellers, and residents seeking seamless access to Kenya’s iconic wildlife.
“With Uber Safari, we are excited to be unlocking new ways for people to connect with our incredible wildlife heritage,” said Imran Manji, General Manager of Uber East Africa. “This product is designed to make safaris more accessible and convenient for both local residents and international visitors, while driving new earning opportunities for drivers and communities that rely on tourism.”
How Uber Safari Works
Using Uber Reserve, riders can pre-book their adventure and be picked up in a licensed, safari-ready Land Cruiser operated by vetted tour companies. Each trip includes:
- A licensed guide
- Transport, park entry fees, and a curated wildlife experience
- Day Safari: Ksh 25,000 ($190) for up to seven passengers
- Night Safari: Ksh 40,000 ($305) for up to five passengers
The service is delivered in partnership with the Ministry of Tourism, Kenya Wildlife Service, Tourism Regulatory Authority, and local fleet operators, ensuring safety, reliability, and alignment with Kenya’s sustainable tourism goals.
“Uber Safari is a symbol of how technology and tradition can come together to deliver meaningful impact,” said Anabel Diaz, Vice President for Uber in Europe, Middle East, and Africa. “From strengthening the tourism sector, to supporting livelihoods, to offering riders experiences they will never forget.”
Visa-Free Entry Opens the Gates
The launch coincides with Kenya’s decision to eliminate visa and ETA requirements for most African and Caribbean nations, making it easier for regional tourists to explore the country. Under the new policy:
- African nationals can stay for up to two months without prior approval
- EAC citizens enjoy six-month stays under free movement agreements
- Libya and Somalia remain excluded due to security concerns
President William Ruto emphasised the reform’s role in strengthening continental ties and positioning Kenya as a top-tier destination for leisure and business tourism.
Lessons from Uber Safari South Africa
Uber Safari’s Kenyan rollout builds on a limited-edition pilot launched in Cape Town, South Africa, from October 2024 to February 2025, in partnership with Aquila Private Game Reserve. While the South African version was praised for strong branding and user uptake, it remained seasonal and was discontinued by mid-2025 with no confirmed relaunch.
Kenya’s iteration signals a more strategic integration into the national tourism framework—leveraging public-private partnerships and aligning with the country’s broader push for digital public infrastructure and inclusive economic growth.
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