RUBiS Energy Kenya has deepened its national presence with the launch of two new service stations in Eldoret: RUBiS Iten Road and RUBiS Champions Mall.
The expansion is a strategic investment in the North Rift region, reinforcing the company’s commitment to delivering world-class energy solutions to Kenya’s key economic corridors.
Presiding over the launch event, Olivier Sabrié, CEO of RUBiS Energie East Africa and Group Managing Director of RUBiS Energy Kenya, emphasised the company’s long-term vision:
“Our continued investment in Kenya is driven by a deep confidence in the nation’s economic trajectory. Eldoret, as the dynamic heart of the North Rift, is a cornerstone of our expansion strategy,” said Mr. Sabrié. “The opening of these two fuel stations underscores our long-term commitment to the communities we serve. Beyond providing reliable and accessible fuel, these stations create jobs and stimulate local economic activity, ensuring that our growth directly benefits the people around us.”
Strategic Growth Backed by Market Consolidation
The Eldoret expansion pushes RUBiS Energy Kenya’s retail footprint well beyond the 300-station milestone, a feat achieved through both organic growth and strategic acquisitions. Since entering the Kenyan market in 2019, RUBiS has acquired:
- KenolKobil PLC (March 2019), one of Kenya’s oldest oil marketing firms
- Gulf Energy Holdings (December 2019), a fast-growing local player with strong infrastructure assets
These acquisitions positioned RUBiS as a top-tier competitor in Kenya’s downstream petroleum sector, now commanding a 15.96% market share as of mid-2024, second only to Vivo Energy Kenya (Shell).
Tailored Offerings for Eldoret’s Diverse Needs
The two new stations are designed to serve both urban residents and transit traffic along key routes to Baringo and Kabarnet. Fred Patta, Retail Manager at RUBiS Energy Kenya, highlighted the differentiated service models:
“We are incredibly excited to bring two distinct retail experiences to Eldoret on the same day,” said Mr. Patta. “Our Champions Mall station offers a top-class tyre centre, while our Iten Road station is tailored for efficiency providing motorists with quick access to UltraTec fuels, Castrol lubricants, and RUBiS Gas. We are committed to meeting the varied needs of our customers.”
Beyond Fuel: A Vision for Sustainable Energy
RUBiS Energy Kenya operates with business units spanning:
- Service Stations & Convenience Stores
- Lubricants & LPG
- Aviation Fuel Services
- Commercial & Industrial Supply
- Regional Exports across East Africa
As a wholly owned subsidiary of Rubis Group (France), the company is also investing in renewable energy solutions to drive sustainable development across the region.
