South African pop artist Demi Lee Moore is the Spotify EQUAL Africa Artist for March 2024, recognising her powerful vocals and significant impact on the Afrikaans music scene.
Moore is the first South African artist featured in the Spotify EQUAL Africa program this year, a global initiative designed to elevate women in music through education, inspiration, and networking.
This selection reinforces Spotify’s commitment to supporting female artists throughout the year.
Her album, “Mis Eet Slaap Herhaal,” achieved Gold status within 14 days, selling over 15,000 units. In 2018, Moore won “Die Kontrak,” a competition that began with 2,000 participants, marking a pivotal moment in her career.
Demi Lee Moore’s impact on Spotify is evident; in 2023, she was recognized as a top artist in the Afrikaans music category. “Being part of the EQUAL campaign means the world to me,” says Moore. “To be in a position to inspire women in the industry and little girls growing up with big dreams is such a blessing!”
“Spotify’s EQUAL Africa program is dedicated to empowering female voices in Africa, spotlighting artists who continue to push boundaries with their artistry,” says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu.
“Demi Lee exemplifies the calibre of talent the program aims to support. Spotify is proud to be associated with her and will continue to use the EQUAL Africa program to provide support for women in music, amplifying their voices and showcasing their incredible talents to a global audience.”
Interview with Demi Lee Moore
What is one surprising thing your fans might not know about you?
I love cooking, my dogs are my everything, and I enjoy wakeboarding. I also worked as a flight attendant after school and later became a nail technician as a side job, all while pursuing my music career.
When did you realize making music was your destiny, and what is your “why” for pursuing this craft?
I felt a connection to music from a young age, participating in theater and performances at school. I loved the feeling music and performing gave me. Being able to create and share it with people is incredibly fulfilling. After school, I decided to pursue it. My “why” has always been “why not?” I believe in learning and growing, not losing.
How could I not use the talent God gave me? If I can evoke emotion, uplift someone, or provide an escape in difficult times, I am fulfilling my calling. Music is the soundtrack to our lives, connected to every memory, and it’s a gift to be part of someone’s moment.
Which African songs or artists did you grow up listening to?
My biggest African influence is Mango Groove. I always wanted to perform with a band, and the first time I did, we sang a Mango Groove medley. As an Afrikaans artist, I primarily listened to artists from the Afrikaans music scene growing up.
How would you describe your sound, tone, and style to someone who has never heard your music?
My sound has evolved, and I experiment with each album, but my country influence remains. I have an organic approach with a pop-country feel. The new album incorporates saxophone and jazz elements on some tracks while staying true to my core sound.
What advice do you have for someone hesitant to pursue their dreams?
Believing in yourself is crucial for success. If you don’t believe in yourself, how can you convince others?
How do you navigate the music space as a female artist, and how does your perspective shape your artistry?
Being a woman in a male-dominated industry is challenging, but confidence is key. I believe being female is my strength. I can connect emotionally with female listeners and inspire young women to embrace themselves. I only release music that reflects my message and authenticity. I want to inspire the next generation of female artists to pursue their dreams and believe they can succeed in a male-dominated industry.
A quote from you about your experience navigating the male-dominated world of music and what being part of the EQUAL program means to you:
“I believe in maintaining perspective in every situation. There’s a Jane Fonda quote: ‘There are watchers in this world, and there are doers. The watchers sit around watching the doers do.’ We need to be both. First, watchers to learn and observe, then doers.
The only way to be a doer is to try everything possible to get your name heard, never letting ego or others’ opinions hinder you. If you’re not putting in the work, it won’t happen. Even if you’re more talented, you need to work harder. Purpose should be your focus.”
“Being part of the Equal program is a huge honor. It means that my work and the work of all the other women involved are being seen and heard. I am so thankful.”