Bella Zuri, a Ugandan cosmetics and skincare brand, has launched its first experiential store in Nairobi, Kenya, marking its expansion into the Kenyan beauty market.
This initiative underscores the brand’s commitment to providing high-quality, affordable beauty products formulated for African skin.
The grand opening of the Bella Zuri Cosmetics store, located on the Lower Ground Floor of Sarit Centre, adjacent to Carrefour, introduces a range of premium skincare and makeup products specifically developed for African skin.
With a mission to redefine beauty through innovation and inclusivity, Bella Zuri offers a diverse product line, from nourishing skincare essentials to makeup designed to enhance natural beauty.
Patricia Tino, Managing Director of Bella Zuri Cosmetics, stated, “This marks a significant milestone as we expand into Kenya. We are excited to offer premium, inclusive, and innovative beauty solutions, focusing on celebrating African skin and individuality. At Bella Zuri, we believe beauty is about confidence, self-expression, and feeling your best. We are eager to welcome a new community and provide them with high-quality products that cater to their unique beauty needs.”
The Nairobi store provides a personalized and immersive shopping experience, featuring expert beauty consultations to assist customers in selecting the best skincare and makeup products for their individual skin types and tones.
“The store uses technology to enhance the customer experience, featuring interactive product testing stations, allowing shoppers to explore our innovative formulations firsthand. Developed using advanced German technology, Bella Zuri Cosmetics bridges the gap between expensive imported brands and low-quality, inexpensive alternatives. Our mission is to provide high-quality skincare that is both luxurious and affordable,” Tino added.
“Formulated with natural raw materials, our products minimize chemical use while maximizing skin benefits. Designed to nourish, protect, and keep pores clear, Bella Zuri Cosmetics enhances natural beauty. Our scientifically crafted formulations cater to all skin types, delivering visible results.”
Jael Alusiola, Bella Zuri Sales Director Africa, remarked, “We are excited to bring Bella Zuri Cosmetics to Kenya. Nairobi’s dynamic beauty scene makes it the perfect location for our first Kenyan experiential store. Bella Zuri caters to African skin needs, developing products based on feedback from African markets. Our products are non-comedogenic and use minimal chemicals. I am pleased to introduce these high-quality products, made in Africa for Africans.”
Founded by the Stiegelmann family, Bella Zuri Limited operates from Kampala, Uganda, manufacturing a range of cosmetics.
The brand prioritizes quality, sourcing ingredients and utilizing advanced manufacturing equipment from IKA, ensuring products adhere to European cosmetic standards, are cruelty-free, and are non-comedogenic.
Bella Zuri’s mission extends beyond aesthetics, aiming to empower individuals through beauty, fostering confidence and self-expression. The brand combats counterfeit products by offering authentic alternatives.
The African Cosmetics Market
The African beauty market is experiencing growth, valued at approximately $65.93 billion and projected to reach $83.19 billion by 2028. This growth is driven by a youthful demographic and a growing middle class. Kenya is a key player in this sector.