The Recording Academy, which holds the prestigious Grammy Awards, has expanded into Africa and the Middle East.
Kenya is among the first countries to benefit from this initiative.
The Academy signed a partnership with Kenya’s Ministry of Sports, led by Cabinet Secretary Ababu Namwamba. This collaboration aims to support Kenyan artists through various programs.
The expansion plan includes online training sessions to equip artists with the skills needed to succeed in the music industry; and assistance in producing original content to help them gain international recognition.
In addition, it will conduct research on the African and Middle Eastern music markets to inform policy and artist strategies.
This initiative aligns with the Recording Academy’s mission of fostering a global music community. It will provide resources and support to artists at all stages of their careers, regardless of their location.
“Through these collaborations, and in alignment with our mission, the Academy will explore several key initiatives, including fueling the music economy by collaborating with partners to develop and strengthen the creative economy in Africa and the Middle East,” read the statement in part.
“Cross-cultural learnings will benefit all music creators, and a presence in these rapidly growing music regions would provide numerous benefits to the Recording Academy’s current and future members.”
Recording Academy President Panos Panay views this expansion as a step towards a truly global music scene.
“Our expansion efforts into these fast-growing regions reflect our commitment to fostering a truly global music community, where creators at every stage of their careers and from every corner of the world have the resources and support they need to thrive,” Recording Academy President Panos Panay stated.
Kenyan Sports CS Ababu Namwamba considers this a major win for the Kenyan creative industry.
“This is a historic opportunity to hoist high and celebrate Africanacity through artistic and cultural expression while fostering innovation, creativity, fraternity, and solidarity for African peoples in Africa and beyond. Kenya is in KABISA! (absolutely). Welcome to magical Kenya, the land of Hakuna Matata!” Ababu says.
