Tara Nicole isn’t your average cocktail creator. With her infectious enthusiasm and a shaker always within arm’s reach, she’s shaking up the industry, one vibrant concoction at a time.
At the helm of Rusty Nail, a mobile cocktail bar catering to private events, Tara’s passion for mixology translates into experiences that are as visually stunning as they are deliciously satisfying.
Her journey began in the digital realm, where she cultivated a following as a content creator specializing in food and drink. Soon, her fascination with the cocktail world took hold, leading her to a self-taught exploration of flavours and techniques. In the comfort of her kitchen, she honed her craft, transforming humble ingredients into liquid masterpieces. As Tara’s creations graced social media platforms, so too did her admiration for the art of mixology.
From Passion Project to Thriving Business
In 2022, Rusty Nail was born. What started as a dream to share her passion with the world quickly blossomed into a thriving business. Unlike traditional bars, Rusty Nail brings the party directly to clients, offering a bespoke cocktail experience tailored to their specific needs and preferences. Whether it’s a lavish wedding celebration or an intimate gathering, Tara and her team weave magic with their innovative cocktails and personalized service.
The Art of the Custom Cocktail
Rusty Nail’s secret weapon lies in its commitment to customization. Forget generic drinks; Tara takes pride in crafting cocktails that are as unique as the events they serve.
“We hyper-customize our menus,” she says. “If a client wants all-gin cocktails with yellow florals and a fruity taste, that’s what they’ll get. Their menu will be yellow and pink, their cocktails will be adorned with edible flowers, and they’ll be the perfect blend of sweet and refreshing.”
“I think our favourite cocktail might be the strawberry basil smash. Choose an orange and thyme cocktail.”
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The Power of Instagram
Tara’s understanding of social media’s influence extends beyond her initial online presence. Rusty Nail’s Instagram feed is a carefully curated canvas showcasing their stunning cocktails.
Each image is a work of art, bursting with vibrant colours and artistic garnishes. This visual storytelling not only attracts clients but also serves as an inspiration for aspiring mixologists.
“Another thing we tried to do was make our cocktails Instagrammable. Umm! So that the clients are free to take pictures and share them with their friends. And you find that easier because pretty cocktails are also tastier and more fun to drink.”
Beyond the Beautiful Presentation
While the visual impact of Rusty Nail’s cocktails is undeniable, it’s the taste that truly resonates with clients. Tara uses her knowledge of flavour profiles to create balanced and harmonious concoctions. She incorporates fresh, seasonal ingredients, ensuring that each sip is an explosion of flavour.
A Partnership Built on Passion
Recently, Tara partnered with Gilbeys Gin to develop a series of cocktails featuring the brand. This collaboration is a testament to Tara’s talent and her ability to elevate classic ingredients into contemporary creations.
“I’m excited about this partnership because it allows us to showcase the versatility of gin and inspire others to experiment with their cocktail creations,” Tara says.
“At Rusty Nails, we’re intentional with every cocktail we create for Gilbeys. We want to change the perception that Gilbeys is just a casual drink. It’s something you can enjoy in any situation, play with, and truly savour.”
Overcoming the Challenges
Running a mobile cocktail bar is no easy feat. From logistical hurdles like transporting equipment to ensuring a steady supply of ice, Tara faces challenges that many traditional bar owners wouldn’t encounter. However, she approaches every obstacle with a positive attitude and a determined spirit.
“We’ve had our share of challenges,” she admits, “but we’ve always found a way to overcome them. We’re a resourceful and adaptable team, and that’s what makes Rusty Nail unique.”
The Personal Touch
What truly sets Rusty Nail apart is the personal touch that Tara brings to every event. She is intimately involved in every aspect of the business, from initial consultations with clients to the final touches on each cocktail. This dedication to detail ensures that every client feels valued and that their event is a success.
“The personal touch that our business has and even when we’re communicating with the client, it’s me and the client,” Tara Nicole tells me.
“I love my work. I exist for my work.”
Words of Wisdom for Aspiring Entrepreneurs
Tara’s journey is an inspiration to aspiring entrepreneurs, particularly young women venturing into the world of business.
Her advice is simple yet powerful:
“Believe in yourself and your dreams. Don’t be afraid to work hard and persevere through challenges. Most importantly, surround yourself with positive and supportive people who believe in you too.”
Tara’s advice for aspiring female entrepreneurs is simple yet powerful:
- Congratulate yourself: Acknowledge your accomplishments, and don’t wait for others to validate you.
- Have thick skin: Develop resilience and learn to move on from setbacks quickly.
- Lead with grace: Be assertive and set boundaries, but do so with confidence and professionalism.
The Future of Rusty Nail
As Rusty Nail continues to grow, Tara’s vision remains clear. She aspires to expand her business, reaching new audiences and sharing her passion for mixology with the world.
One thing is certain: with her innovative spirit and unwavering dedication, Tara Nicole and Rusty Nail will continue to shake up the cocktail scene, one delicious creation at a time.
With her vibrant personality, infectious enthusiasm, and undeniable talent, Tara Nicole is more than just a mixologist; she’s a cocktail queen, redefining the industry and inspiring others to follow their passions.
Her story is a testament to the power of creativity, hard work, and unwavering belief in one’s dreams.
