Kenya Breweries Limited (KBL) has unveiled its new Kshs 1.2 billion microbrewery in Ruaraka, Nairobi County.
The Kenya Breweries Microbrewery is aimed at helping the business extend its innovation capability to meet consumers’ changing tastes and preferences.
The company has rolled out its first commercial product brand from the site, whose ground was broken in May last year.
The first brand of the new production line, Manyatta, is a new 100 per cent apple cider, produced alongside three flavoured variants: Mango & ginger; Lemon and ginger; and Pineapple and mint.
EABL Group Chief Executive and Managing Director Jane Karuku noted that the company was moving at pace with the latest trends, creating products, tastes, and experiences for people to enjoy as part of celebrations. The company is passionate about nurturing old and new categories and building authentically crafted, culturally relevant brands.
They move at pace with the latest trends, creating products, tastes, and experiences for people to enjoy as part of celebrations big or small. This requires focus, precision and investment, in what they call a perfect blend of creativity with precision.
The company upheld sustainability by using old Tusker glass in the finishings and ensuring that all the site waste will be recyclable. They can recover 30 per cent of the water used in the process, which underpins their deliberate efforts to be sustainable by design.
EABL Cuts Shareholder Payout by Half Due to Drop in Earnings
